Mobile Marking Association (MMA) Guidelines Compliance

The use of a TextMarks keyword must comply with all MMA Guidelines, found here.

The TextMarks system is designed to enforce compliance with the MMA guidelines when interacting with a handset. However, you must take responsibility for compliance if you choose to advertise your keyword publicly.

Our experience has shown that most of the problems occur when your keyword is promoted on the Internet. The best and easiest way to ensure compliance is to simply use our widget. However, we understand that a widget is not always the best or most appropriate way to promote your keyword.

A quick summary of the text you should have on the page with your keyword is:
"Message and data rates may apply. To Opt-out text STOP to 41411. For more information text HELP to 41411."

Here is a guide to the most common issues we've seen:

• Opt out info. You must provide information about how users can opt-out of your program, and it must be in bold text. Our recommendation is to use the text "To Opt-out text STOP to 41411"

• Help info. You must provide information about how users can get help regarding your program. You can use the text "For more information text HELP to 41411". However, that will just direct your customers to TextMarks. It's also acceptable to provide an email address or phone number for your customers to get help with your program. This also prevents your customers from contacting us for help with your program.

• Frequency info. Most TextMarks customers are sending recurring alerts. It's important for you to specify the frequency that you will send customers alerts, even if it's just approximate.

• The page which promotes your keyword must have a link to your privacy policy
• The text "Message and Data Rates May Apply" must be included in reference to the program. This is important, as some people have to pay for each message they receive. All TextMarks messages are what is known as "standard rate".

The phone carriers do audit placements in all advertising channels, and we are occasionally notified of violations. These violations need to be remedied with very short notice, and noncompliance with these guidelines may cause us to delete your keyword.